Majid Iqbal - Factors and Frames

You have a difficult job

There is a growing realisation that there is no room for the costs of complying with climate change regulations. Not everybody will be happy with the changes you propose but you have to bring everybody along. You have a difficult job, don't you?

training

Factors and frames

I'll soon be teaching a novel method for analysing the designs of things and framing arguments for changes and improvements. The system evolved through several projects in government, healthcare, aerospace & defence, from 2013 to 2023.

What even is a service?

Ask six experts what is a service and they will give you six different explanations. Answering the question “What is even a service?” becomes important when we face the challenge of developing a new concept for a service, developing or improving a design, or figuring out why a service keeps failing.

Cancel flights?

Why has one of the most admired airports struggled so much this summer? Even after accounting for the long-term effects of the pandemic the failure at Schiphol has been beyond wildest expectations. Why didn’t years of investments in improving flow of passengers prevent this from happening?

Fine print

What is a printer promising if promising anything? What are customers actually paying for? The printing or the print? What are the underlying promises? Let's have a closer look, shall we?